Sisterhood Boutique came to us looking for a complete re-branding based on marketing training they were receiving from Sprocket. With research on the market and their target audience, we created four completely unique logo options for them to choose from. They consulted their past and present supports and interns to reach a decision on which visual direct to take. Once we had a visual language to work with, we were able to tweak our primary logo until we had a dynamic mark. This mark then expanded, pretty naturally, into a pattern, sub logos, alternative logos, and on a business card, letterhead, and envelope.